Keon Land Deal project creates over 50 affordable homes

October 19, 2021

A new housing development is rapidly taking shape as a result of the Telford Land Deal.

Up to 55 homes are being constructed by Keon Homes on the site at Newcomen Way, Telford – one of a series of new property developments across the borough.

Proposed homes south of Newcomen Way, Woodside, Telford
An artist’s impression of proposed homes south of Newcomen Way, Woodside, Telford

Keon purchased the land earlier this year and the site is scheduled to be completed by October 2022.

With a strong track record of delivering affordable homes across the region, Keon are also looking to employ local labour and apprentices as the construction project progresses.

Under the Land Deal, a partnership between Telford & Wrekin Council, Homes England and the Marches Local Enterprise Partnership (LEP), the council has responsibility to bring forward the sites under the Deal and de-risk them providing ‘shovel ready’ sites available for development.

Cllr David Wright, Telford & Wrekin Council’s Cabinet Member for Economy, Housing, Transport and Infrastructure, said: “It’s fantastic to see the construction of new affordable homes at Newcomen Way in a project which is really gathering pace.

“The Keon Homes development will provide more affordable housing in the borough on a site which was acquired as part of the Telford Land Deal.

“Affordable housing projects offer homes at below market prices for those without the means to enter the housing market conventionally.”

Keon have also assisted nearby Woodside Allotments and Leisure Gardeners Association with the repair of their allotment car park -making the area more accessible for local residents to enjoy in the years to come. 

The car park was in a desperate state so Keon brought in their sister company Chasetown Engineering Ltd to clear the existing area and re-lay it with hardcore.

David added: “This is another shining example of how the Land Deal is helping to being new homes, jobs and skills to the region.

“It’s also wonderful to see Keon Homes going the extra mile to support the neighbouring allotment which will help to leave a lasting legacy on the Newcomen site.” 

Lucy Blasdale, Development Director for Homes England, said: “As the government’s housing accelerator, Homes England is particularly pleased to be working alongside our public sector partners and under the Telford Land Deal to release residential development sites to developers such as Keon Homes. 

“It’s so important to the delivery of much needed new homes, affordable homes in this case, to help improve our neighbourhoods and grow local communities. 

“This development will not only provide new homes but will also help to further stimulate Telford & Wrekin’s local economic growth.”

Mandy Thorn MBE, chair of the Marches Local Enterprise Partnership, said the Land Deal demonstrated the innovative thinking that the LEP had used to help deliver growth across the region in the ten years since it was established.

She said: “This deal was delivered as a result of our unique partnership with Telford & Wrekin Council and Homes England and has brought new jobs, homes and opportunities for the region.

“I am delighted that this latest project will help address the need for affordable housing and also provide apprentices with the chance to learn new skills.”

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The Marches Local Enterprise Partnership has now ceased trading and transferred all its functions to Shropshire Council working with Telford & Wrekin Council and Herefordshire Council, in line with the UK Government's plans for devolution.

The Marches LEP was established in 2011 and hands over an impressive legacy from its 13-year life. In that time the LEP invested over £196m in projects across the Marches, securing in excess of £100m of match funding and supported more than 66,000 business interactions.

The schemes supported have made tangible differences to local communities, increasing skills, creating jobs and improving the physical appearance of many towns.

We would like to thank all the LEP Board Members who have given their time freely over the life of the LEP, as well as all the staff who worked for the LEP over the years. We also want to thank our delivery partners, local education providers and local, regional and national stakeholders who helped us achieve so much.

The Marches Growth Hub will continue to support businesses and will be managed by Shropshire Council, supported by Telford and Wrekin and Herefordshire Councils. Each of the three Local Authorities will also continue to provide direct business support locally. Details of this support will be available through the Marches Growth Hub website and from the Local Authorities directly. Website: | email:

The Marches Careers Hub will continue to be delivered and will be managed by Shropshire Council, supported by Telford & Wrekin and Herefordshire Councils. Website: | email:

For any queries about Getting Building Fund (GBF), Local Growth Fund (LGF) and Marches Investment Fund (MIF) projects supported by the Marches LEP please contact:

For any finance queries please contact:

The solvent liquidation of the Marches LEP is being managed by the Evelyn Partners Limited. For any matter related to this please contact:

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