Independent pizza chain chooses Telford for national expansion

March 29, 2018

Leading UK food and distribution business Pizza GoGo Ltd has created 25 new jobs at its new specialist manufacturing and distribution centre in Telford.
The firm’s arrival was made possible thanks to Enterprise Telford and has attracted almost £150,000 of funding from the Business Growth Programme, which supported the development of a state-of-the-art manufacturing and distribution hub at the company’s new Midlands base.
A further £100,000 from the Marches LEP’s Building Investment Grant (MBIG) enabled essential expansion work to be carried out immediately. Both revenue streams were part-funded by the European Regional Development Fund.
Founded in Essex over 30 years ago, food manufacturer Pizza GoGo has steadily grown, now boasting more than 100 branches throughout the South East of England. With nationwide expansion next in its sights, the search began for a suitable distribution base in the Midlands or North of England to support its ambitious growth plans.
Telford was chosen due to its proximity to the UK’s road network and availability of suitable premises to support such a manufacturing facility and a unit was purchased on Stafford Park in 2017.
The funding received meant the team at Pizza GoGo has been able to expand the site straight away. Michael Harte, Managing Director for the Midlands at Pizza GoGo, explains:
“Telford proved an ideal location for our expansion and the unit we chose with the support of Enterprise Telford ticked many boxes. However, we knew further expansion would be needed to realise our vision of not only having an office and distribution provision here, but also a dedicated manufacturing facility.
“Realistically, without the funding, this additional development would have been put off for a couple of years and a temporary solution put in place in the South East.”
Pizza GoGo, a manufacturer of cheese and dough which counts Domino’s, Pizza Hut and Papa John’s as its main competitors, had already said it would create 15 full-time jobs in Telford. The further expansion, means an additional 10 jobs have now been confirmed. By tapping into both programmes, Pizza GoGo has been able to significantly accelerate its growth strategy and provide jobs for the borough.
One of the new employees, Telford-born Jessica Richards, comments: “It’s great to see Pizza GoGo investing in local people. I didn’t come from a food and hospitality background, but thanks to the support of the company I’ve been able to gain the skills and management experience needed to succeed in my new role.”
Michael continues:
“We weren’t familiar with the MBIG grant when we decided to invest in Telford, so when the Inward Investment team at Enterprise Telford made us aware of it, we were able to re-evaluate our onward plans and realise further expansion much sooner than anticipated.
“Of course, knowing we had the support of Louise Harding and the Enterprise Telford team to recruit the necessary talent to fill these additional jobs helped enormously too.
“The support meanwhile from MBIG Programme Manager, Caroline Cattle and her team was brilliant – they provided guidance at every stage of our application and the quality of their feedback was always spot on and delivered in a timely manner which was very much appreciated when there’s so much else to focus on.”
Shaun Davies, leader of Telford & Wrekin Council and ambassador for Enterprise Telford, the Council’s investment and business support service, adds: “Telford attracts a wide range of manufacturing businesses and to be chosen by Pizza GoGo for its nationwide expansion is a significant coup for the town. This business win highlights our commitment to inward investment and vision to generate long-term economic prosperity in the area.”
LEP Director Gill Hamer, concludes: “This investment is also a fabulous example of a company seeking guidance, support and investment from a variety of partners across the region and the joined-up approach that has consequently been taken, will make a hugely significant impact on the local economy.”
Full details on how to apply are available from Caroline Cattle and Alison Rogers on or by calling the Marches Growth Hub team on 0345 6000 727.

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The Marches Local Enterprise Partnership has now ceased trading and transferred all its functions to Shropshire Council working with Telford & Wrekin Council and Herefordshire Council, in line with the UK Government's plans for devolution.

The Marches LEP was established in 2011 and hands over an impressive legacy from its 13-year life. In that time the LEP invested over £196m in projects across the Marches, securing in excess of £100m of match funding and supported more than 66,000 business interactions.

The schemes supported have made tangible differences to local communities, increasing skills, creating jobs and improving the physical appearance of many towns.

We would like to thank all the LEP Board Members who have given their time freely over the life of the LEP, as well as all the staff who worked for the LEP over the years. We also want to thank our delivery partners, local education providers and local, regional and national stakeholders who helped us achieve so much.

The Marches Growth Hub will continue to support businesses and will be managed by Shropshire Council, supported by Telford and Wrekin and Herefordshire Councils. Each of the three Local Authorities will also continue to provide direct business support locally. Details of this support will be available through the Marches Growth Hub website and from the Local Authorities directly. Website: | email:

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